BBC TWO - Business Nightmares with Evan Davis
English | avi | 604 x 336 | mpeg4 1149 Kbps | 25 fps | mp3 128 Kbps | 1.41 GB
Even the world s top companies make mistakes. Insiders reveal how plans that seemed like a good idea turned into commercial calamities
Evan Davis tells the stories of some of world’s most momentous business disasters
Britain’s best-loved economist delves into the nightmares that can engulf a business in three crucial areas:product design and manufacture; marketing and public relations and strategic decision-making.
AN INVALUABLE EDUCATION
From the spectacular unpopularity of ‘New Coke’ to Persil’s clothes-eating washing powder; from Apple’s awkward handling of a minor defect in the iPhone4, to Sir Freddie Laker’s over-hasty expansion of his fledgling airline, this series is an invaluable education in how to avoid a business blunder - and how the smartest companies manage to bounce back after disaster has struck.
NO COMPANY IS IMMUNE
It appears that no corporate giant is immune from self-inflicted disaster, and that there are real lessons to be learned by the rest of the business world. Going beyond the anecdotes and the gut-wrenching headlines, Business Nightmares takes an in-depth analytical look at these dramatic and illuminating stories.
FIRST HAND ACCOUNTS
First-hand accounts from company insiders, often including the people who themselves took the fateful decisions, reveal the detail behind these excruciating stories and explain just how much was at stake.
Focussing not just on what happened, but why it happened, some leading lights from the business world examine the consequences and pick important lessons from the carnage.
ADVICE FROM THE BUSINESS GURUS
They are Virgin boss Sir Richard Branson, entrepreneur and inventor Sir James Dyson, Interbrand chairman Rita Clifton, management trouble-shooter Sir Gerry Robinson, CEO of global advertising group WPP Sir Martin Sorrell, and PR guru Mark Borkowski.
WORTH TAKING A RISK?
Clever risk-taking is often at the heart of great business triumphs but these are the salutary tales of times when risks did not pay off. The results are plummeting shares, tarnished reputations, and demands for heads to roll.
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